Today the most famous Croatian high street brand, Diadema was created in 1990, in response to fashion demands of the young urban generation. Over the two decades of its presence on the Croatian market, Diadema has developed into a company that closely follows Croatian and global fashion trends, at the same time fostering its own distinctive style based on years of dedication to the fashion industry, teamwork, and to its customers. The brand has become recognizable through insistence on high quality and comfortable features, and designs which consistently feature feminine styles that fit everyone. These well-known features are highlighted by the faces of the brand, public personalities whose achievements, talents and fashion styles serve as an inspiration for urban girls and women who wear Diadema. In order to encompass the needs of our target customers, our product range offers several fashionable trends: modern designs for young people, everyday business combinations and never-failing timeless styles.