Vegeta is a universal complement of salted dishes featuring a unique combination of several types of spices and seven types of dried vegetables. In 1959 Vegeta was invented by Zlatar Bartl, who at that time was the head of the team at the Podravka research lab. As early as 1961, Vegeta has achieved a respectable 16 ton production. With the further product development, in 1974, the brand received its culinary show "Small Secrets of Great Masters of the Kitchen", which marked the area of the former Yugoslavia at that time with a completely innovative approach to the presentation of the food product. A well-known sentence from the culinary series: "... and one teaspoon of Vegeta" still lives in the consciousness of generations from that time. In 1989, Vegeta crushed the border and began exporting to Europe, America and Australia.
Due to the further growth of needs the company introduces in 2005 new compositions adapted to various purposes called Vegeta Mediteran. Product range in 2010 further extends to Vegeta Natur products, and 2013 to liquid marinades. Over the last 50 years, Vegeta has won numerous awards and acknowledgments for quality. Thanks to the quality, innovations in production, communication and follow-up of the latest nutrition trends, Vegeta is recognizable across the globe in more than 50 countries on all 5 continents.